ARMONIA APPOINTS FIRST CEO, VIRGINIE BERGER, TO EXPAND STRATEGIC LEADERSHIP
Armonia, the online music licensing and processing platform, takes a major step forward today with the appointment of its first CEO, Virginie Berger, who will take up the post from July 1st, to keep on expanding Armonia.
Armonia is an European alliance of national collective societies that makes online music licensing and processing simpler and more efficient to ensure a fair deal for everyone. It combines the extensive music business experience of its members with innovative technology to ensure a diverse musical culture in the global digital marketplace. Since the past 3 years, the first European hub of licensing in Europe widened from three to nine members, thus reaching a significant level.
Berger is the founder of DBTH, a Paris-based consultancy for technology and media businesses, specialising in strategy, marketing and business development. Before setting up DBTH in 2011, Virginie worked for Microsoft, NRJ and Myspace, which she joined as marketing and content director as it first became established in France. She is the author of a book about digital marketing and monetisation of music online: “Music and Digital Strategies”.
“Armonia has already been successful in agreeing multi-territory licenses with digital service providers and it has created a market-leading technology platform for music processing. This strong foundation is attracting new national collecting societies and mandates from across the globe, making Armonia even more attractive as a single point of contact for Digital Service Providers. I look forward to building on this virtuous circle of success so that we enable niche musical cultures to thrive in the global marketplace. Part of my mission will be to build support for innovative digital music businesses by providing a roadmap to licensing, so that it is easier and faster for them to provide a large and diverse repertoire to consumers, while ensuring a fair deal for everyone involved through simplicity and efficiency.”
Jean-Noël Tronc, President of Armonia’s Board and CEO of French collecting society SACEM, adds:
“Virginie’s experience of working for innovative digital businesses will provide her with the insight and experience to help drive Armonia forward by further building its membership and speeding up multi-territory negotiations with Digital Service Providers.”
Armonia was founded in 2012 by SACEM, SGAE and SIAE to make online music licensing and processing simpler and more efficient to ensure a fair deal for everyone.
Armonia represents more than 13 million works in 33 territories (EU & EFTA); it covers the repertoires of SACEM (France), SACEM Luxembourg, SGAE (Spain), SIAE (Italy), SPA (Portugal), SABAM (Belgium), Artisjus (Hungary), SUISA (Switzerland) and AKM (Austria) in Europe, as well as Anglo-American and Latin-American works. It has seven multi-territory licensing deals in place covering 80% of the market, with a further five multi-territory licenses currently being finalised.